Northern Renaissance Art

The age of Renaissance by and large was a period of humanism described by another soul of opportunity, another feeling of the individual, another authenticity in envisioning nature and the development of the craftsman as an individual maker. The Renaissance craftsmanship customs created in Italy and afterward made a trip toward the north of the Alps and there got known as â€Å"Northern Renaissance†. In spite of the fact that the Northern Renaissance shows a few contrasts from that of the South, it imparts to the Italians in the three fundamental Renaissance characteristics, to be specific, â€Å"a new enthusiasm for the universe of truth, another acknowledgment of that world as having autonomous incentive for imaginative creation independent of any too sexy presuppositions, and the partition of the few arts†. (Rowley, Sarton, Schevill and Thompson, 111) However, these characteristics showed themselves in the north and south in very various appearances in light of the crucial contrasts between the Gothic and the Classic conventions. Italy's atmosphere, customs, and racial inclinations could never allow to acclimatize the Gothic convention, and the northern nations would always remember it. For instance, in northern convention we can't discover the scientifically accurate viewpoint to uncover the space and volume, just as the interaction of light and shadow is supplanted by the trustworthy work with light and hues. North Renaissance pictures became living elements through the new authenticity which could render the nitty gritty quirks of the individual and cultured methodology and this quality gets from Gothic style. For instance, Jan van Eyck's authenticity prompted an assessment of the subtleties of reality, with the goal that he painted representations that are persuading similarities. To show how the idea of Art Nova was reflected underway of northern craftsmen it is fitting to examine some of them. All in all the authenticity of the north as Rowley and his partners put it â€Å"was more rambling and more moment than that of the south†. (114) Jan van Eyck's painting of Arnolfini and his significant other is pressed with odds and ends, the pooch, shoes, pads, organic product, fly whisk, light fixture, and the mirror which rehashes them all, engraving on the mass of the luxuriously outfitted room recording that Jan ‘was here’. The new component of light, which appears to be diffused through the room, is viewed as brightening for each different article. Jan van Eyck gives us an authenticity that is more than genuine. In Eyck's Virgin and Child with Chancellor Rolin authenticity showed itself in a tiny assessment of items. Every hair and each pore of the skin was examined so cautiously that the visual solidarity of the entire was lost in the concentration upon little detail. The investigation of surfaces brings about the characteristics of things, the mind blowing utilization of light and shading tones influenced by light which makes the work unique in relation to Italian Renaissance. The most astonishing attribute of northern authenticity is the nonappearance of development. After the emotional motion of Giotto’s sytheses and the Internationalists, the figures of Van Eyck, appear to be totally solidified. Maybe a significant part of the â€Å"sanctified mood† (Rowley, Sarton, Schevill, and Thompson, 116) of Van Eyck's works of art is made by the way that his kin never take a gander at anything, which gives them an inquisitively expelled quality. Another craftsman of the period, Robert Campin, was one of the most punctual and most noteworthy bosses of Flemish composition. Portrayed by a naturalistic origination of structure and portrayal of the objects of every day life, Campin's work denotes the break with the overarching International Gothic style and prefigures the accomplishments of Jan van Eyck and the painters of the Northern Renaissance. One of his showstoppers is the Mã ©rode Altarpiece, a triptych of the Annunciation with the contributors and St. Joseph on the wings. The Virgin is depicted in a setting of common authenticity in which inside goods are rendered with the straight to the point and cherishing tender loving care conventional to the Art Nova of Flemish workmanship. Campin's enthusiasm for the common and household world commands his envisioning of the sacrosanct story. This element to portray consecrated intentions inside unremarkable setting likewise vouches for the distinction among South and North as respects Renaissance. Campin fastidiously portrays even the littlest play in a procedure which consolidates semi-straightforward oil overlay on water-based dark shades that outcomes in the production of room. However Campin’s work incorporates a few emblematic components like the metal laver or lily bloom, both alluding to Mary's immaculateness. The developments of the Northern Renaissance were evident in painting as well as in design workmanship. In this way Claus Sluter was the powerful ace of early Netherlandish design, built up exceptionally individual great, naturalistic structures. The magnificence of Sluter's structures must be resembled in Flemish painting by the van Eycks and Robert Campin talked about above. Crafted by Claus Sluter mix authenticity with otherworldliness and momentous magnificence. Sluter was a trailblazer in workmanship, and along these lines it is simply to apply the idea of Art Nova to his works as well. He moved past the overarching French preference for smooth figures, sensitive and rich development, and liquid falls of drapery. His figures are profound, gigantic, predominantly huge and adjusted structures. The six-sided Well of Moses, presents six life-sized prophets holding books and parchments. The head and middle part of Christ from the Calvary uncover a force and power of controlled articulation that passes on overpowering loftiness. Enduring and abdication are blended, an aftereffect of the manner in which the forehead is weaved, however the lower some portion of the face, tight and depleted, is quiet and without solid pressure. The figures of the piece overwhelm the building system yet in addition strengthen the sentiment of help that the structure gives through their enormity of development. Sluter's most recent saved work is the burial place of Philip the Bold comprising of forty figures, each around 16 inches high and made up the grieving parade. Sluter considered the figures as weepers, of whom no two are similar; some are transparently communicating their distress, others are containing their sadness, however all are robed in substantial fleece, hanging pieces of clothing that once in a while shroud a bowed head and face to pass on a concealed grieving. Sluter encapsulated in design the developing attention to an individualized nature with a suffering magnificence. Reference List: Harbison, Craig. The Mirror of the Artist: Northern Renaissance Art in its Historical Context, New York: Abrams, 1995. Rowley, George et al. The Civilization of the Renaissance. Chicago: The University of Chicago Press, 1929.  Â

Business Environment - Meeting global and local needs Coursework

Business Environment - Meeting worldwide and neighborhood needs - Coursework Example The principle reason for this association type is to serve the network in general and conveying open advantages (Fletcher, 2005). Association: It is such an association type, which mostly contain at least two accomplices so as to direct a business. In this association type, the accomplices included use the accessible assets and along these lines share benefits similarly or proportionately (Fletcher, 2005). It is very clear that various partners have differing needs alongside targets. An association for the most part progresses in the direction of meeting its foreordained objectives alongside the destinations of the partners. It very well may be obviously seen that associations chiefly make a strategy, which helps in consenting to the destinations of assorted partners by a specific degree (Morris and Baddache, 2012). It is unequivocally accepted that the partners can be profited just when associations offer some incentive added items to the clients. This will absolutely make the partners to get considerable benefits and help them to get high profits. Aside from these, the aforementioned perspective will likewise furnish the workers with better pay. Moreover, this will likewise support the efficiency of the associations to satisfy customers’ need and subsequently serve the partners adequately. The associations can meet the targets of the partners by fulfilling customers’ necessities, empowering such associations to watch ascend in overall revenue. In this manner, the definition of a successful field-tested strategy will assist the associations with meeting stakeholders’ destinations by a specific degree (Boutelle, 2004). One of the basic jobs alongside duties of an association is to serve clients as per their separate requests and inclinations. An association must work under the limits of law. In such manner, the conviction just as the notoriety of an association outlines a crucial part (Heslin and Ochoa, 2008). It merits referencing that an

Word of the Week! Torpor Richmond Writing

Word of the Week! Torpor Richmond Writing Torpor, torpid: they describe the mood and setting of a gloomy late-February day. The ground is muddy, the buds not quite ready to open. A few daffodils are in bloom, but, really? April seems a year away. We will see a bit more snow and ice. If a prior Word of the Week,   doldrum, fit the late-summer mood last year, our word today provides the right February descriptor: listlessness, dullness of mood, or spiritual lethargy, as the OEDs entry puts it. That was my sense of it as a word-hungry undergrad who sometimes felt a bit torpid, for various existential or self-inflicted reasons. The term seems to date to at least the 13th Century, probably earlier given its unaltered Latin origin. Its also fun for me to see a Latin term come down to us basically unchanged, without sounding very Latin. An obsolete usage applies to physics, specifically, inertia.   The OED provides a noun form, too, torpidity. Shake off your torpidity and take a brisk walk. Spring will arrive. Please nominate a word or metaphor useful in academic writing by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below. See all of our Metaphors of the Month  here  and Words of the Week  here. Photo by the author.

Male Violence And Aggression Against Women - 2849 Words

Statement of the Project’s Research Question and Importance The topic of this research is male violence and aggression against women in the United States. My research question is â€Å"Is male violence against women dependent upon location and setting?† I am studying different forms of male violence or aggression against women because I want to discover the locations and settings in which females are most vulnerable and most oftentimes victimized. This knowledge will ultimately enable policymakers and advocates to better understand where and why these atrocities take place, as well as in what ways they affect American women. I believe an increased awareness amongst men and women alike will initiate changes in protecting women, as well as make†¦show more content†¦Statistics such as this are publicized so that policies can be developed and these victims can have greater advocacy, such as the 1991Violence Against Women Act in the United States (Goodman 1993). The informational document developed by the WHO as well as a report di scussing the current research being done on male violence against women states the most common forms of violence against women, the severe fatal and non-fatal health consequences of violence, and the factors that increase a woman’s risk of being a victim of violence (Garcia-Moreno 1993 and Goodman 1993). More recently, studies looking at abuse against women in the U.S., such as the 1996 National Violence Against Women (NVAW) Survey, seek to understand both women’s and men’s experiences with violence. The survey along with a report from the National Institute of Health (NIH)’s National Institute on Alcohol Abuse and Alcoholism discovered violence against women has grown exponentially in the past 20 years, especially in the area of intimate partner violence and sexual assault (Tjaden 2000 and Abbey). More specifically, the research done by the NIH focused primarily on male violence while under the influence of drugs and alcohol, suggesting that a majority of violent acts involve drugs and alcohol in settings where they are commonly found, such as college campuses and perhaps on dates. Other studies focus more on verbal harassment in the workplace Many researchers share frustrations over

A Post Modern Critique Of Marvin Harris Text, Death,...

A Post-Modern Critique of Marvin Harris Marvin Harris’ text â€Å"Death, Sex, and Fertility: Population Regulation in Preindustrial and Developing Societies† is reviewed and critiqued in this paper from postmodern standpoint. Marvin Harris was a leading proponent of the cultural materialist theory, which is used in â€Å"Death, Sex, and Fertility† to explain population regulation in terms of infrastructure, the component of society dealing with the modes of production and reproduction used by a people to enhance their survival and social wellness. Modes of production (MOPs) are the ways a people produce their means of subsistence, ranging from hunting and gathering to intensive agriculture. Modes of reproduction (MORs) consist of practices that affect reproductive processes that can then affect birth and death rates of a society. These modes include topics such as the care of offspring, the treatment of women, prolonged lactation, and sex, with deviations into ab ortion, infanticide, and the costs and benefits of child-rearing. In the review section of this paper, each chapter is separately summarized in relation to the MOPs and MORs they mention. The chapters all focus on different periods of time to further explain how contextualized MOPs and MORs are. The critique portion of this paper examines â€Å"Death, Sex, and Fertility† from a postmodern theoretical perspective. Basic differences between cultural materialism and postmodernism will be discussed. Review: Population Regulation...

Is Gaming Harmful Free Essays

Is Gaming Harmful? Video and computer games, like many popular, entertaining and addicting kid activities, are looked down on by many parents as time wasters, but why? , is it because they are harmful? , or is it simply because they are spending too much time on them instead of studying. Both have many good arguments, but I am going to write about the one in which I feel are most valid. One of the many good points against gaming is that children, teenagers and adults alike are losing sleep over video games because they are staying up all night and letting their â€Å"addiction† take over. We will write a custom essay sample on Is Gaming Harmful? or any similar topic only for you Order Now The definition of addiction is: â€Å"The condition of being habitually or compulsively occupied with or involved in something. † And anyone who likes and plays videogames has experienced this at some point. Its not only kids that think about going home from school to play video games, many adults think about at work too, the average game player is 30 and has been gaming for about 12 years. This means that many people, no matter of their age or sex, are putting video games before their school or work by missing out on important sleep and not putting their full concentration into their work. On the other hand, Gaming has been proven to increase social skills in young people as most games include a multiplayer feature that encourages people to play the game with others, whether it be online with friends or sitting together which is important for young kids growing up as it helps them make friends and sustain relationships. It also helps them realize how important it is to be sociable when they are starting school or a new job. Although some could argue that video games can do children social harm as many children play there selves for many hours each day and rarely interact with their family or friends. They could also argue that video games can cause great physical harm. The physical harm can occur when the child spends long hours of concentration on fast movement or because of the screen flicker. Also when children play video games they sit in for long hours that in the long run will stunt their natural growth and damage their backbone. Video games are more commonly known as a hobby you do sitting down somewhere comfortable and relaxing but what most people fail to realize is that there are a new type of video game emerging that get you on your toes and exercising. These include such consoles as PlayStation Move, Xbox Kinect , Wii, etc. These devices are designed to keep you active while you game and can give you a good physical work out instead of playing seated, these kind of games also can give you a good mental work out as most games for these console require lots of problem solving and also help improve your hand eye co-ordination skills. However, there are some that would say playing videogames can cause mental and psychological harm. Their reasons for this are they believe that when playing video games, children do not apply much mental effort and believe that video games are not creative enough. This could lead to the child developing lazy mental habits and also being impatient as real life is not as fast as their game might be. There are also some that believe that children can become violent because they become habituated to the violence that occurs in some games they might play. How to cite Is Gaming Harmful?, Essay examples

The Case of the Healthy and Tasty Food Industries

Questions: Task 1: Performance, objectives and assessment of Healthy and Tasty food industries?Task 2: Ways to address the flaws and suggestions for further improvement?Task 3: Business plan for the future to strengthen organizational performance?Task 4: Change management in the Healthy and Tasty food industries? Answers: Task 1: Performance, objectives and assessment of Healthy and Tasty food industries The SBEs or the small business enterprises constitute a vital part of the economic progress and development of the economy. As a matter of fact, the small business enterprises worldwide have achieved an extraordinary feat of being one of the most potent contributors to the economy in terms of income generation, training and managerial practices, stimulating competition, in terms of savings and also for the incorporation of state of the art technology and innovative means to aid the business processes and activities paving the way for a prosperous economic development path ahead (Iqbal and Urata, 2002). Apart from such functions the conventional aspects pertaining to the reducing of unemployment rates in the nation, providing, boosting the growth rate of the economy, improving the per capita income levels and the amount of disposable income in the hands of the people, and in reducing the inequalities in income distribution across the economy. The business ideas that lead to the start up of a small business enterprise are the most vital factors on which the success and prospects of the venture depend. As such, one ought to be very calculative and well- informed while making key decisions about the start up small business enterprises (Meyanathan, 2004). The Healthy and Tasty food industries was started with an initial investment of 50, 000 Pounds and with the passage of time has emerged to have become one of the most successful small business enterprises of the UK and has won several accolades in the sector of mayo foods and salads catering to the needs of commercial food makers and fast food chains as well as catering to the needs of the households. As a company dealing in mayonnaise and salad items, the company dedicates itself to the quality health and safety concerns and seeks to provide mayo and salad products to the domestic as well as commercial customers at reasonable rates and in all the exciting varieties and flavours that are available. In the course of the past five years of the existence of the Healthy and Tasty food industries, the company has gone through some of the most crucial phases of development and has faced major issues with changes and shifts in the trends of the market dynamics and customer behaviour (Ananth an, et al. 2010). However, the aspects of quality and commitment to health and safety has been one of the most marked aspects of the Healthy and Tasty food industries through the time of five years and it has grown even stronger in the recent times owing to the increased awareness about health and safety factors and the quality of the mayo and salad items that are used for household purposes as well as commercial purposes in the fast food outlets. As such, having spent a considerable amount of time in the present market and having achieved some exemplary success and having tackled intense issues the strengths and weaknesses of the Healthy and Tasty food industries can be identified as under: Strengths: The popularity of the Healthy and Tasty food industries has increased greatly since the time of its inception and owing to the high quality and price affordability factors it has been able to develop a strong base of loyal customers The Healthy and Tasty food industries is fortunate of being awarded a place in the top 100 of the best emerging small business enterprises of UK for the year 2010 and this has influenced its brand name and brand reputation considerably (Ansoff, 2009). The Healthy and Tasty food industries has a wide and well connected network of business to business as well as business to customer clients and enjoys the upper hand over the rivals by virtue of its commitment to quality, health and safety. The management of the Healthy and Tasty food industries also manages a potent supply chain and manages to get raw materials of the best quality from the different suppliers. However, notwithstanding the strengths and core competencies of the Healthy and Tasty food industries, there do remain some areas of lacunae or weaknesses which the Healthy and Tasty food industries suffers from and some of the most prominent of those can be identified as under: Weaknesses: The weakness of the Healthy and Tasty food industries can be related to the fact that though considerably successful in the past five years the Healthy and Tasty food industries has not been able to expand its market into greater locations or to engage new customers to an extent as good as its rivals have done. Moreover, the Healthy and Tasty food industry has also not performed impressively in terms of diversifying into new product lines to woo more customers towards the brand. The lack of proper loyalty programs for the loyal customers is also cited as another of the weaknesses of the Healthy and Tasty food industries in terms retaining the loyal customer base and preventing them to be wooed away by other competitors offering extra facilities and privileges for the loyal customers (Cady and Buzzell, 2006). Objectives of the Healthy and Tasty food industries: The objectives of the Healthy and Tasty food industries can be identified as under: 1. To be the leader in the mayo and salad catering sector for both, domestic as well as business to business clients 2. To expand the market base to other prosperous areas of South Londonand other adjoining areas where the fast food chains are rampant 3. To diversify into products and services that help stimulate sustained demand for the products of the brand and attract the attention of the customers 4. To invest in people and technology to be able to cater in a better manner to the varied needs of the customers 5. To work in collaboration with famous food and restaurant chains in UK and prosper along the path of success in a sustained manner. 6. To be a good corporate citizen and promote health, safety and well-being of the people and larger community. Performance of the Healthy and Tasty food industries: Altogether, the performance of the Healthy and Tasty food industries has been impressive compared to its rivals like the Berjaya Food Berhad there do remain some areas where the Healthy and Tasty food industries ought to make improvements and advancements to enjoy the competitive edge over the well-positioned rivals and other brands dealing in alternatives and substitutes (Cravens, 2002). If the performance of the Healthy and Tasty food industries is to be judged vis-a-vis the envisaged objectives, as have been mentioned in the preceding section, the performance of the Healthy and Tasty food industries needs detailed discussion and analysis to be able to draw inferences on this matter. The performance of the Healthy and Tasty food industries, so far being a popular brand among the domestic as well as business clients is concerned has been satisfactory in the sense that the customers have been loyal to the brand and in spite of the lack of special and well defined loyalty programs for the loyal customers, they have stuck to the brand and its products in a sustained manner and have helped the Healthy and Tasty food industries develop a brand identity and an unmistakable brand name recognition of its own (Dess and Miller, 2003). This can be attributed to the strengths of the brand which lies in its constant and ever improving commitment and dedication to high quality of mayo and other salad products and its concern for the health and safety of the consumers manifest in the quality, packaging, storing, use of containers and treatment of the products at its facility and also while transporting the products to the clients over long distances. The other strengths of the Healthy and Tasty food industries in terms of ethics and transparency and being a good corporate citizen has been very impressive and is regarded as one of the most prominent factors that attribute it the special status and perception it enjoys in the hearts and minds of its consumers and the community, at large (Jeffs, 2008). Moreover, a flawless track record in this context and being featured in the list of the top 100 emerging small business enterprises of UK has accentuated its brand image and perception to attain new heights. However, the aspects pertaining to the diversification of the products and expanding the market to new destinations have been the areas where the management of the Healthy and Tasty food industries has not been able to perform to the desired levels. The other areas where the performance of the Healthy and Tasty food industries has been found to be negative or below the mark have been the areas of providing the expected levels of customer service to the customers in terms of building rapport, personal networking and advertising and promotional aspects leading to results below the intended mark. This can be owed to, among other factors, the lack of proper sync of the various departments of the organization and the lack of efficient modern system of message and information sharing and management leading to gaps in communication and knowledge management (Keith and Gubellini, 2008). Moreover, the choice of decision as to which theory is to be adopted in practice to retain the competitive edge in the market in the wake of intense competition has also been another cause of worry for the managers of the Healthy and Tasty food industries. The understanding of this matter through the cost leadership theory, if low cost strategy is to be the key to strategic advantage or high quality of products, has been a major issue for Healthy and Tasty food industries. Task 2: Ways to address the flaws and suggestions for further improvement The use of the tools like the key performance indicators, internal audits, benchmarking the processes and activities and customer satisfaction surveys in the preceding section have brought to the fore the strengths and weaknesses of the Healthy and Tasty food industries and that being already done, it is necessary that meaningful and feasible recommendations and suggestions are provided to the managers of the Healthy and Tasty food industries to address the areas of weakness and meet the flaws effectively and efficiently (Kollat, et al. 2002). Firstly, to make the internal communication and information sharing system better, the incorporation of the latest technology would be vital so as to provide the base for the betterment of the other allied activities and process all of which depend on the effectiveness of information sharing. The establishment of a cloud based information sharing system can enable the personnel of the production and marketing team coordinate and share information working in real time and this way they can make and implement policies and strategies accordingly with the best possible appeal and synchronization with the product and hence, transcending into better attraction and appeal factors of the same (Mooradian, et al. 2012). Sharing of information and knowledge in the organization can lead to better results for all the departments of the Healthy and Tasty food industries and lead to better functioning of the organizational machinery and transcending into better business performance. Better training and grooming of the employees through identification and incorporation of codes of best practices and better managerial practices can help a great deal in overcoming the weaknesses of the Healthy and Tasty food industries in the short as well as in the long run. Moreover, diversifying into new products and expanding the market base to new destinations coming into collaboration with famous and popular food and restaurant chains can help the Healthy and Tasty food industries have sustained demand for their products and also help a great deal in popularizing the brand and letting aware more people about the products it deals in (Mooradian, et al. 2012). Diversifying in to new products and new varieties of the existing product lines can help develop the attraction of the customers towards the products and can also help attract new customers towards the brand. The adherence to low cost leadership can be the most suitable strategic choice for the management of the Healthy a nd Tasty food industries in the present as well as in the future in the days to come when the competition is sought to attain new heights and intensities and the price affordability criterion, obviously not compromising with the quality or health and safety factors, would be the key to turn the tide of customer purchase decision making towards the brand and its products. In line with the concept of stakeholder analysis as well as the stakeholder theory, the engagement of the stakeholders in the decision making process with absolute emphasis on marketing research and intelligence gathering on the roles and activities of the various stakeholders would be at the core of the future strategies of the Healthy and Tasty food industries in order to address the flaws that currently plague the organizations prospects and stand as impediments on its way to success and fame (Reddy, et al. 2010). Task 3: Business plan for the future to strengthen organizational performance The business plan for maintaining and strengthening the performance of the Healthy and Tasty food industries can be related to the factors of sustainability of business, being a good corporate citizen, have the upper hand over the rivals through high product quality, superior customer services and utmost emphasis on health and safety factors while still offering the products at affordable prices. The business plan for the Healthy and Tasty food industries would put the customers at the heart of all the activities and endeavours aimed at strengthening the competitive position of the brand and to be the most popular mayonnaise and salad caterer for the wide clientele base (Sadler, 2003). So far exploring the new opportunities in the new markets are concerned the markets of the adjoining areas of South London which are the hotspots of fast food chains and quick service restaurants would be on the radar of the Healthy and Tasty food industries seeking to come into mutually beneficial partnerships and collaborations with such entities to be able to expand the market base of the brand over to areas outside the main city and also to make more people aware of the brand and the variety of products its offers to its customers (Sen, 2008). Targeting the college goers as well as the residents of the adjoining areas apart from the business entities mentioned above would on the first priority list of the Healthy and Tasty food industries to advertise and market its products. This would lead to the expansion of the physical reach of the brand and would also enable the managers to establish rapport and forge long term relationships with such clients. The financial feasibility and the other aspects related to the feasibility report seem to be suitable for the Healthy and Tasty food industries to tread along the path of the opined business plan for improvement of its strategic status and to strengthen its performance and organizational output levels in a great way in the upcoming days. The concept of low cost leadership while maintaining the quality of the products would be the key appeal of the brand and the core competency that would enable it to develop, maintain and further strengthen the upper hand over the rivals and establish a positive and impressive brand image in the hearts and minds of the customers and the audience, at large. Commitment to business ethics, corporate social responsibility and environmental concern would be at the core o the business plan for the Healthy and Tasty food industries that would see it reach greater heights of success in the upcoming years (Meyanathan, 2004). Use of modern state of the art technology to be able to serve the customers in a more convenient and comfortable manner would also be another important facet of the business plan and the Healthy and Tasty food industries would invest in people and modern technology to be the leader in the mayo and salad catering sector of UK in the years to come. Task 4: Change management in the Healthy and Tasty food industries: The need for effective and efficient change management is of paramount importance for the Healthy and Tasty food industries to thrive and prosper in a sustained manner. In response to the changes and shifts in trends the changes and advancements need to be incorporated within the organizational and business management contexts of the Healthy and Tasty food industries to be able to work smoothly and efficiently in the wake of the changed circumstances with the changes in market environment, roles and activities of the competitors, the economic conditions and the ever changing and evolving customer behavioural trends and dynamics (Meyanathan, 2004). For effective change management, to bring about necessary changes in the manner of working of the organization as well as in the areas of communication system, the power relationships and the hierarchical dynamics, effective change management strategies followed on a step by step manner would be necessary for the business. Decentralization of power, establishment of two way communication system, laissez faire system of management and leadership style and a more open and smooth information and message sharing would be the prominent changes and advancements that would be required to be brought about into the organizational settings of Healthy and Tasty food industries (Iqbal and Urata, 2002). In line with the theory of change management, educating and making aware the managers, supervisors and the employees about the need and the benefits of change, rewarding the managers for short term wins and consolidating on the wins for greater results would be the approach adopted for effective c hange management for the Healthy and Tasty food industries. Guiding the employees and managers, selecting team leaders from amongst the employees and junior managers to be leaders for change and rewarding the ones who fall in line would be at the core of the strategies (Mooradian, et al. 2012). Moreover, monitoring the modus operandi or the manner of working of the various departments and echelons of the organization towards the designated path of change management and then building on the achievements to establish a culture of the changed patterns and practices would form the backbone of the change management strategies for the Healthy and Tasty food industries. References: Ananthan, B., Appannaiah, H. and Reddy, P. (2010).Business management. Mumbai [India]: Himalaya Pub. House. Ansoff, H. (2009).Strategic management. New York: Wiley. Cady, J. and Buzzell, R. (2006).Strategic marketing. Boston: Little, Brown. Cravens, D. (2002).Strategic marketing. Homewood, Ill.: R.D. Irwin. Dess, G. and Miller, A. (2003).Strategic management. New York: McGraw-Hill. Iqbal, F. and Urata, S. (2002).Small Firm Dynamism in East Asia. Boston, MA: Springer US. Jeffs, C. (2008).Strategic management. Los Angeles: SAGE. Keith, L. and Gubellini, C. (2008).Business management. New York: McGraw-Hill. Kollat, D., Blackwell, R. and Robeson, J. (2002).Strategic marketing. New York: Holt, Rinehart and Winston. Meyanathan, S. (2004).Industrial structures and the development of small and medium enterprise linkages. Washington, D.C.: World Bank. Mooradian, T., Matzler, K. and Ring, L. (2012).Strategic marketing. Boston, MA: Pearson Prentice Hall. Reddy, P., Appannaiah, H. and Sathyaprasad, B. (2010).Business management. Mumbai [India]: Himalaya Pub. House. Sadler, P. (2003).Strategic management. Sterling, VA: Kogan Page. Sen, M. (2008).Business management. Jaipur, India: Oxford Book Co.