Energy Drinks Case Study Essay

Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages Case Study There are new coming items in beverage industry during the mid-2000s, which are energy drinks, sports drinks and Vitamin-Enhanced beverages. These items focus on different flavors, specified consumers, efficient distribution systems, and products innovation in the beverage market. They compete with water, soft drinks, juices, tea, and other common drinks, which are in low prices, good and long history of brand reputation, easy to accept the taste. From 2005 until now, alternative beverages grow fast and take more and more market share in the whole world beverage market. The main alternative beverages companies are Coca Cola, PepsiCo, Red Bull and Hansen Natural Corporation. Energy drinks, spots drinks, and vitamin-enhanced beverages use many strategies to find a good position in the beverage industry in the Global market, which also give us some ideas about how to operate beverage companies. Firstly, alternative beverages take the action via wider product selection, better product quality, good delivery system to gain sales and market share. For example, PepsiCo develops 12 flavors of Amp Energy drinks and 28 varieties of SoBe vitamin-enhanced drinks (Gamble, 2010, p. C-83). Again, PepsiCo, Coca-Cola through their own soft drinks distribution channels to deliver energy drinks at the same time, which reduce much time and cost. Secondly, energy drinks take big actions to enter emerging market opportunities, like most Asia countries and South America. For example, alternative beverages take 31. 5% market share in Asia-Pacific in 2009 (Gamble, 2010, p. C77). Thirdly, Energy drinks, spots drinks, and vitamin-enhanced beverages try to acquire or merge with other small companies to strengthen market standing and competitiveness. For instance, PepsiCo has a multiyear distribution agreement with Rockstar to distribute Rockstar energy drinks in the United States and Canada (Gamble, 2010, p. C-83). Coca-Cola also has a multiyear distribution agreement with Hansen Natural Corporation to distribute Hansen’s Monster energy drink in some areas of the United States, Canada, and six European countries (Gamble, 2010, p.C-84). SWOT Analysis Strengths| Weaknesses| * Healthier than traditional soda. * Global brands * New product development * Strong manufacturing and distribution capabilities * Strong support of parent company| * High price * Consumer limitation| Opportunities| Threats| * Growing demand for healthy drinks * High growth developing markets * Cost reduction measures| * Traditional drinks competition which includes price and taste * Regulations and law * Health risks * Environment problem * New entrents|. To solve weaknesses and threats, alternative beverages industry companies set up business models to match the customer value and gain profit. Firstly, Energy drinks, sports drinks, and vitamin-enhanced beverages companies develop many different flavors to match different customers’ taste. Second, these companies also focus on different customers’ demands. Third, they sell products in many different locations, not only supermarkets, but also convenience stores and vending machines around every corner, which give convenient service to customers. Fourth, alternative beverage companies always try to follow the state law and regulations. Try to avoid risk ingredients. Fifth, to pretend the health risk, some companies placed warnings on their products labels. Sixth, because many people and organizations are focus on environment issues, alternative beverages’ plastic bottles and cans are really concern by these people. To solve this problem, beverage companies recycle plastic bottles and cans to keep pollution away. I also have some recommendations to alternative beverage companies to grow bigger and faster in the global market. First, try to make innovation on the local taste in different countries. Do research on people’s taste in various countries. McDonald’s is a good example in promoting global market. McDonald’s knows Indian people don’t eat beef and pork and love spicy food, so McDonald’s over there never have any product with beef or pork but with more spicy taste. Again, don’t put sensitive ingredients in the drinks. People are more curious about health and drink ingredients. Many organizations are strict with it, too. Try to produce healthier and more nutritious drinks to the market. Moreover, drinks’ function attempts to everyone, but not only for a small group of people. Nowadays, teenage boys always buy energy drinks, people who do sports, fitness, or other strenuous activities bought sports drinks; adult consumers are interested in buying vitamin-enhanced beverages (Gamble, 2010, p. C-77). What I recommend is alternative beverage companies should develop beverages suitable for most people. White collar can drink energy drinks; sports people also suitable to buy some kinds of vitamin-enhanced beverages. Additionally, don’t publicize the function too powerful. Some alternative drinks have some special effects, but not like what the advertisement said. If the company wants to operate for a long time running, it should be honest and act in good faith. Last but not least, incumbents of alternative drinks use strong brand preferences, high degrees of customer loyalty, significant cost advantages to keep new entrants out of the market. References: Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-77. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-79. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-83. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-84.

Psychology †Nature/Nurture Debate Essay

â€Å"Outline and comment on the two schools of thought involved in the study of the nature-nurture debate in psychology. Explain, using examples, why this debate gives rise to so much controversy.†Ã‚  The debate concerning the influence of nature and nurture (or heredity and environment) on human behaviour is one of the longest running, and most controversial, both inside and outside psychology. It deals with some of the most fundamental questions that human beings ask about themselves, such as ‘How do we come to be the way we are?’ and ‘What makes us develop in the way we do?’ (Gross 2005, P.900) There are three sides to the debate: on the nature side are the nativists or ethologists who believe that children develop almost entirely as a result of genetic influences, with their environment having little effect; on the nurture side are the behaviourists or empiricists who believe people are born as a blank slate which is ‘filled-in’ over a lifetime through learning and experience; and in the middle are the interactionists who, hence the name, believe children develop as a result of an interaction between biology and environment. I will now look at the arguments in more detail. Genetic transmission is the way we acquire characteristics through inheritance. Each cell in the body contains a nucleus, which contains a substance called DNA. The main role of DNA molecules is the long-term storage of information. DNA is organised into long strands called chromosomes, and each chromosome is made up of thousands of genes. Genes are the basic unit of hereditary transmission and direct the way that growth and development happen within a plant or animal. Just after an animal is conceived, it is made up of a tiny group of cells. As these grow and divide, each gene acts as a code or set of instructions for making a particular protein. These proteins control the cell’s internal chemistry and tell the cell what to do, giving the organism particular characteristics and determining the way its body functions. We inherit 23 pairs of chromosomes from our parents, 46 in all, half from our Mother and the other half from our Father. They combine to produce all the information an embryo needs to develop biologically. Since we inherit particular chromosomes through the egg and sperm, we also inherit the particular characteristics coded for by the genes on those chromosomes. Arnold Gesell, a pioneer of developmental psychology, was an extreme nativist. He believed all individuals pass through the same genetically programmed series of changes, with the instructions for these changes being passed on at the moment of conception. â€Å"Gesell was mainly concerned with infants’ psychomotor development (such a grasping and other manipulative skills), and locomotion (such as crawling and walking)† (Gross 2005, P.901). Gesell established a research institute devoted to identifying ‘normal’ ages for a wide variety of behaviors and characteristics; he used a motion picture camera to film thousands of children in various stages of development. This genetically programmed series of changes is called maturation. It is important to look at maturation as we try to understand genetic influences on behaviour. Some genetic influences are obvious at birth such as hereditary illnesses or abnormalities such as Down’s syndrome, but the things we inherit don’t necessarily show up all at once. â€Å"The physiological changes which take place during puberty, for example, arise because of genes that are present at conception, but they only happen when the body is mature enough for them to take place. In the same way, certain forms of behaviour may only emerge once the individual is mature enough† (Hayes and Orrell 1998, P.7). In 1938 Lorenz and Tinbergen put forward four characteristics to identify directly inherited behaviour in animals. These are: stereotyped behaviour, which always occurs in the same way because behaviour which is directly caused by genetic influence can’t be affected by the environment; species-specific behaviour, because each species has its own genetic make-up the behaviour should differ to that of other species; the behaviour should appear in animals raised in isolation, because if it is truly inherited there should be no need to learn it; and the behaviour should appear complete even if the animal has not had chance to learn it.

The Importance of E-Commerce in Our Lives - 1061 Words

With rapid change of technology in social web, e-commerce is become one of important think in our life. E-commerce is the use of internet and the social web to do business, when focus on digitally enabled commercial transactions between among of firm and individuals involving information systems under the control of the firm it takes the form of e-business. Nowadays, e-commerce is gaining momentum and most of the things if not everything is getting digitally enabled. Therefore, it becomes very important to clearly draw the line between different types of commerce or business integrated with the e factor. Based on the type of relationship between different sides of commerce, it can be categorized in different types. 2.1.1 B2B Business-to-business is one type of business model that buyer sell product or service to buyer. Usually business to business describes ecommerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to consumer which type of business model that usually between retailers to customers. The volume of business-to-business transactions is much higher than the volume of business-to consumer transactions. The mainly reason for this is that in a usual supply chain there will be many business-to-business transactions involving sub components or raw materials, and only one business-to consumer transaction, specifically sale of the finished product to the endShow MoreRelatedElectronic Commerce ( E Commerce )1286 Words   |  6 Pagesopportunities (E-business, eEurope, n.d). More and more companies have discovered the advantage of using the Internet as a communication tool to reach consumers at any place and at any time. This also enables consumers to search and gather information about products and services online. The word e-commerce refers to all transactions online. Electronic commerce (e-commerce) is the area in which we are to do our research and throughout this dissertation we will discuss consumer trust in e-commerce. The termRead MoreEcommerce Business1120 Words   |  5 PagesIntroduction Developing an e-commerce business is a difficult process, that will test the determination and commitment of any person that has created a business in the past. I this paper will examine four different scenarios that one might be confronted with in owning an e-commerce business. 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As what we can see in our surroundings nowadays, Information Technology is being applied in our daily lives. Information technology has significantly advanced the way businesses do business and the way people do their jobs all over the world. Data, information and research are available at the speed of light, and workersRead MoreWhat Is The Globalization Of The Internet In New Zealand?1607 Words   |  7 Pagesless spare time on their hands. 4. Technology Internet access has become an integral part in New Zealand. According to Internet Live Stats (2016), the penetration of internet among New Zealanders has increased gradually over the years, from 69% in 2006 to 89.4% in 2016 (See Figure†¦). It is also forecasted to reach 90% in 2018 (SP eCommerce, 2015). 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As the years went by, human s were lived in civilized society that emerged their advancementRead MoreTechnological Change And Their Effects On Global Market Research1480 Words   |  6 PagesChange and Their Effects on Global Market Research Pradip Adhikari Texas AM University Commerce Fall 2014 Introduction We live in an era of extreme revolutionize, due to rapid technological development. Over the past years, the technological advancement has changed the entire world and way of work environment. Businesses in today s extremely competitive market must not take too lightly the importance of high-tech working environment, capable, well-trained employees with verified skillsRead MoreThe Importance Of Computers964 Words   |  4 PagesThe importance of computing systems in our everyday lives has evolved over the last 30 years. These computer devices has been man’s most influential invention, becoming the essential component in fulfilling everyday tasks in our personal as well as professional lives. Computers have allowed families as well as businesses a greater level of efficiency in communicating. We are in the age of technology where computer systems can only move us forward towards progression rather than hinder our progress

Buying Research Paper Outline Sample

Buying Research Paper Outline Sample Where to Find Research Paper Outline Sample You could also see absolutely free outline. You could also see resume outline. Outline could possibly be final or draft. You can also see presentation outline. As soon as you've already decided what topic you'll be writing about, the following thing you need to pay attention to is the range of your paper or what you're going to be including in your discussion. You might also want to suggest additional research or comment on things that it wasn't possible that you discuss in the paper. You can also state what sort of approach it is that you will use in your paper for the full discussion of your topic. Now you know how to begin your research paper, you're probably thinking about how to keep going. Using Research Paper Outline Sample An outline is going to be a reminder for you to include all the essential subtleties in it. Additionally, among the crucial purposes of an outline is to clearly c onvey the link between the thesis and every one of the topic sentences. Firstly, you'll have to discover general info to strengthen your thesis statement, then you'll have to dig deeper. Descriptive whenever you're explaining certain info. Often times there are lots of hypotheses and the methodology will need to be an intricate mixture of approaches so as to collect the appropriate data. Keep in mind that the chief intention of the research paper is to clearly show your abilities to work on your own and demonstrate the reach of your knowledge on several different topics. A well-made outline is crucial in locating substantial info and keeping track of large quantities of information from a research paper. Sooner or later, you will find that the entire research paper examples will allow you to start and get you moving in the correct direction for you to reach the finest possible mark you're able to. Based on the approach which you can desire to pursue, there are particular co nsiderations about how to compose a reaction paper to a documentary you need to make. These guidelines will help you in planning how to compose a reaction paper to a documentary. The results part of your report needs to be neutral and you ought to avoid discussing your results or the way they differed from or compared with what was expected. In other words, an outline supplies you great aid when you are attempting to combine and assess a research paper, professional report or another document for the reason that it lets you see certain links between different areas of writing. Finding the Best Research Paper Outline Sample Bear in mind, even the most seasoned academic veterans have needed to learn to compose a research paper at some time in their career. Everything is contingent on the college discipline. Students who must do part-time jobs discover that it's extremely hard to provide time to writing their research paper outline example. Always keep in mind that the teacher i sn't likely to mark you on the grounds of the difficulty level of your paper but on the grounds of its relevance. Where to Find Research Paper Outline Sample The one difference is the true content presented in the paper. Nobody will argue that It's quite challenging to compose an academic paper if there's no structure for it. Other option, you can find the Proposal Paper Template on the web. What is Truly Happening with Research Paper Outline Sample To utilize APA paper outline or a different style, you should read many samples of such documents. The post covers its primary elements and offers valuable examples. Making an APA outline is the very first issue to do in developing a structure on what is going to be written in the paper and the way it's written. 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Benefits of Social Networking on Youth - 652 Words

A social net working is the way that people are interested to make a social relations among people who, for example share activities and backgrounds.Social network service consists of each user often a profile, his or hair social links. Social networking allow individuals to create a public profile, to create a list of users with who they want to connect with .Most social network services are provide means for users to interact over the Internet, such as e-mail and instant messaging.Social network sites are emigrating new information and communication tools like mobile connectivity, photo, video andsharing.Now a day social networkinghas been used around the world and by using the internet we are commonly used the social sites. It is the heart of people’s online life. We can say that social networking is a good way to interact with your family and your friends , but as it is a good way to enter act as it is bad way to use. In my assignment, I will talk about the definiti on of social networking, two types of it and the benefits of social networking on youth. Social networking!and what is mean for everyone ; we can define it as a grouping of individuals being in a specifics groups . Social networking is possible ina person, especially in the universities, workplaces, and high schools .It isthe most popular online. These groups of million individuals are using social net working for many reasons and one of these reasons are sharing information, developingShow MoreRelatedThe Effects Of Social Media On Youth Essay1016 Words   |  5 PagesThe Effects of Social Media on the Youth of Today Studies have shown that the average person now spends more time each day on their phone and computer than they do sleeping according to Nick McGillivray (â€Å"What are the Effects of Social Media on Youth?). Social has become part of our social society, especially for the many youths. There are positives to being on social media and also equal amounts of danger that come with using social networking sites, including Facebook, Instagram, Twitter, etcRead MoreShould Parents Enforce The Usage Of Social Networking From Youth? Essay1518 Words   |  7 PagesShould parents enforce the usage of social networking from youth? For some youth and parents, the answer is clear - social networking does more harm than good. Not everyone thinks the same, however. For example, many people believe that allowing kids to utilize technology into kids’ or teens’ lives allows positive outcomes and new opportunities. Yet, what people have not realize is that some people are so busy on soci al networking that they do not comprehend the damage that it is doing to you children’sRead MoreSocial Networking And Its Effects On The Life Of The Youth1115 Words   |  5 PagesMaria Ruiz Ms.VanWagenen AP English Language and Composition 11 March, 2016 Period 7 Social Networking Vs. Social Skills Growing consternation exists among researchers on how social networking is affecting the life of the youth. Social media is the collectivity of online communications that allows users to create a profile, upload images, videos, and share memorable moments with friends and colleagues. Since this phenomenon was created, it has been a revolutionary medium that has affected everyRead MoreImpact Of Social Networking On Students917 Words   |  4 Pagesefficiencies. New kinds of entertainment and social media. Access to information and the ability to give a voice people who would never have been heard† (Bill Gates). Technology has progressed throughout the years, and has created many opportunities for student, business and adults to succeed. Almost everyone in the world has access to the Internet or soon will have access to the Internet. This topic is important because many have the image/ believe that social network is bad, for kids, students andRead MoreSocial Networking Good o r Bad?964 Words   |  4 PagesProgessor Swellander English 1023 5 February 2012 Social Networking: Good or bad? In a recent poll of 1,200 registered voters on Poll Position regarding their view on social media, 53% voted harmful. (McNamara 1) Today’s world has incredibly evolved around technology, especially with the emergence of social networking. Through the sudden rise in social networking, the question that has been called recently in concern is whether social media/networking is bad or good? The Bad: the increase in onlineRead MoreSocial Networking Sites On Today s Society1245 Words   |  5 PagesSOCIAL NETWORKING SITE FACEBOOK ON TODAY S SOCIETY Introduction With the increased connection and speed of internet connection, users of social media have increased exponentially in the recent past. Social networking sites are virtual groups which permit individuals to join and interface with one another on a specific subject or to simply hang out together online (Murray Waller, 2007). A set of persons where there is individual -to -individual connectivity make up social networks. FacebookRead MoreImpact Of Social Media On Technology1293 Words   |  6 Pages2015 Impact of social media and technology In today’s technological era, internet has engulfed each and every area of the world. Due to rapid changes in technology, people are becoming addicted toward social network and have tremendous affects and influence over the lives of many people. The debate about social networking has emerged all over the world. There are some who are against it but there are also a lot of people who are in favor of it. Since the advent of social networking sites such asRead MoreThe Mainstreaming Of The Internet And Social Networking Sites1122 Words   |  5 PagesThe mainstreaming of the internet and social networking sites has facilitated bullying and seen the evolution of the cyberbully. NSW Department of Education and Communities (2011b), define bullying as â€Å"repeated verbal, physical, social or psychological behavior that is harmful and involves the misuse of power†¦ towards one or more persons†. However, bullying becomes cyberbullying when the perpetrator uses technology to execute the attack (Bryce and Fraser, 2013). Bullying is considered to be one ofRead MoreWhy Sns May Affect One s Self Esteem And Well Being904 Words   |  4 Pagespositively associated with well-being since most of people who engage in self-disclose are interested in creating and maintain social ties. A study suggests that by engaging in honest self-presentation, people increase their social perspective and wider their need of social support. This indeed influence one’s well-being (Lee et al., 2013). On the other hand, social networking also may also have a negative impact on well-being; SNSs are platforms that mostly incentive narcissistic behavior (Chiou etRead MoreSocial Networking Sites1614 Words   |  7 PagesSocial networking sites Online social networking site is a very common tool for communicating and socializing with each other. Nowadays, most of the adolescent like to use Facebook. There is a rapid growth of the number of user of social networking sites. According the recent research, Kreutz (2009) stated that â€Å"starting from 1997 to 2010 there are some 1.5 billion users of social networking websites† (p.222). This shows that how popular the social networking site is. Although many parents think

Entertaiment Youth Club free essay sample

Executive Summary This marketing plan was designed for a entertainment club , which is a small, cozy, family owned club specializing in authentic and traditional acoustic Jazz music. In addition to the music and the upscale atmosphere, youth clubs offers a wide selection of alcoholic beverages and appetizer.This plan outlines in the following pages, a renewed vision and strategic focus of what it will take to run a successful and profitable entertainment youth clubs is one of the only clubs In the KILL area to consistently offer live music six nights a week, which gives it a competitive advantage and leaves plenty of room for it to grow in this relatively small market. Youth clubs strategic decision to locate the business in downtown Cocoa Village Is also a real asset to the marketing mix. A careful evaluation of the weekly customer flow and entertainment schedule served as the foundation for this analysis and the following marketing plan. The demographics of the target markets are somewhat varied and the customer attendance is unpredictable, but research indicates that Jazz club clientele are extremely loyal. The plan focuses on youth club s future growth strategy in: media advertising, increasing public awareness, developing and maintaining customer loyalty, improving the acoustic and functional design of the interior, maximizing future profits by promoting the club within Its specific niche market, and emphasizing the music clubs superiority in the live entertainment music market.Because youth clubs promotional budget is rather limited, free exposure like press releases and emails will be sent out on a regular basis to announce the entertainment schedule and cooperative advertising will be pursued for all future ring media. A part-time marketing director will be hired to assist the owners with creating ad layout and content, as well as helping with public relations. Because youth clubs has relatively weak marketing and financial resources, it has relied heavily on extensive word-of-mouth advertising.Fortunately, this approach has helped to achieve a limited degree of success thus far i n the clubs existence, but this method will not achieve the type of profit margin the owners are hoping to obtain or sustain any type of business for very long. In the meantime, the employees ill have to make a major effort to ensure that once they gain new customers, that they dont lose them by consistently delivering quality products and services at must work hard to establish long-term relationships with its clientele.The most similar competing club has been around for 5 years and been highly successful using this approach. II. Environmental Analysis Founded as a specialty music youth club s opened for business on December 16, 2004. Youth club s principal manager, one man, owns the club with his wife and the. As acting manager, he has permission to use his discretion for expenditures under 1,000, but must consult with the other owners for larger purchases.After an extensive construction and planning phase, the owners have successfully transformed the 1 , 100 square foot 2nd story space above Belle Mound into a cozy nightclub with character. A. The Marketing Environment 1. Competitive Forces The competition in the club and lounge industries is rather weak on a local basis in Bread County, but somewhat stronger on a regional and national basis. There are currently twenty-two night clubs listed in the Bluebells yellow pages for the city, but only one of those other clubs offers weekly live Jazz entertainment.This void gives youth clubs a natural competitive advantage. However, taking the music and the entertainment out of the equation, the local bar competition is much stronger, as there are numerous lounges, bars, and pubs with a variety of atmospheres. 2. Economic Forces Worldwide, the entertainment club market has dramatically changed in recent years, with entertainment budgets being cut at many venues that previously offered quality live music. As a result of this pay reduction, entertainers have been forced to pre-record part or all of their performances and eliminate musicians. In addition, the rise in popularity of Karaoke Bars has also negatively affected the amount of money spent to hire live musicians because hiring a DC to entertain a club is cheaper than hiring a live band. And finally, many companies nationwide have reduced their general overall budgets in anticipation of the recession that seems imminent in our economy. 3. Political Forces There are no expected political influences or events that could affect the operation of youth club s at this time. . Legal and Regulatory Forces business a club might receive, there are no current proceedings in the state glistered to change SOLS legal drinking age from twenty-one years old. This club liquor license renewal is also critical to the success of the club. Other considerations which could affect youth club s future are the strict zoning laws, which is a small, quaint, business district situated right off of the Indian River intercalates waterway and State Road 520.This type of historic area is typically difficult with regards to building permits and all of the various city codes that need to be adhered to. 5. Technological Forces There are not many technological trends or technologies to be utilized in a small entertainment club of this size other than the maintenance and operation of the clubs internal sound system, overhead lighting, heating and cooling system. 6. Coloratura Forces In todays modern culture, many Jazz music fans come to clubs for the music first, the atmosphere and clientele second,.Most popular in the sasss and sasss, Jazz music in the last decade has had a resurgence especially with the younger generation. It is now considered cool and hip to listen to acoustic Jazz and this original American artwork exemplifies intellectual sophistication and style for people f all ages and genders. B. Target Market(s) youth club s has effectively implemented a niche market strategy in a somewhat diverse marketplace by focusing on live acoustic Jazz entertainment, coupled with a classy atmosphere and extensive drink selection.This club has separated itself from other establishments offering similar products and services through its unique choice of musical style, interior decor, and its artsy location. Youth club s ability to differentiate itself from other local nightclubs has contributed to a successful soft opening and a steady stream of regular customers. Its target market consists of middle class, upper middle class, and upper class patrons that dress nicely wearing appropriate evening attire. Even though the club is relatively small in size (approximately 1,100 square feet) cigarette smoking is permitted. Pipe and cigar smoking is also allowed but only on specific nights. The principal image concept of youth clubs marketing approach is to specifically attract the market segment that likes traditional acoustic Jazz. Another identifiable concept of the nightclub is the fact that many people come to Just listen to the music, paying full attention to the artistry of the performers, rather than talking over them, which distinguishes and classifies the Jazz club as a real listening room. Also, as a result of situating the club on the 2nd, youth club s most profitable product is the imported beer on tap, but it also sells wine, liquor, liqueurs, finger foods, and cigarettes. By offering live Jazz music six nights a week (which is extremely music and unwind after work. Monday through Thursday evenings have live entertainment from 6-pm and cater to the happy-hour crowd while Friday and Saturday evenings offer music until midnight, catering to the after dinner crowd, specially couples. C. Current Marketing Objectives Performance Since opening last December, youth clubs has marketed itself primarily on a word-of-mouth basis. In addition, the clubs entertainment schedule is listed in the free calendar section of the paper. Inside the club there are tabletop menus with drink prices and the entertainment schedule. Flyers have also recently been placed at two Malaysia tourist centers, local hotels, Breakfasts, , which is due to be released this month. In addition, a whiteboard at the entrance of the club shows weekly drink specials and promotions.At the end of the first full fiscal quarter, youth clubs monthly revenues were 30% higher than the opening figures from last December. The average mark-up on beverages is 74%, which is considered an excellent profit in the industry. Ill. SOOT Analysts A. Strengths youth clubs product and service differentiation strategy is the result of a strong marketing focus on the Jazz club being authentic with a classy ambiance. This strategy enables the club to deliver a sophisticated listening experience to its customers.The combination of providing live entertainment six nights a week and exclusively offering traditional Jazz music has enabled youth clubs to attract exactly the type of clientele that it prefers. The monthly overhead is controlled through cost reduction methods like word-of-mouth advertising, a small two person staff, sharing expenses of the liquor license, and a debt-free financial position. As a result, a significant amount of drive-by business is generated from the general traffic of this busy business district B. Weaknesses Perhaps the biggest weakness of the club overall is the choice of entertainment. Due to its small entertainment budget , youth clubs is unable to attract the quality Caucasians one would expect from a club of this caliber, thus damaging the clubs reputation. The musicians are hired three months at a time, which is very unusual in the industry. Most nightclubs rotate their entertainment much more frequently. The limited advertising budget of $5000 per year has also prevented the club from being discovered by many potential new customers.One other general weakness of the club is its poor acoustics. Due to the parallel placement of the brick walls and windows, and the lack of any absorptive material (I. E. Drapes, thick carpet, sound foam, etc. , the sound emanating from the stage is reflected in all directions and bounces around the audience with no where to escape. As a result, the customer heard over the audience. The listener should optimally have the option to sit away from the band and be able to talk softly and still hear the band without raising their voice.Another problem with the layout of the small club (maximum occupancy = forty-four people) is the fact that there is only one unisex bathroom. There is often a waiting line to use the rest facility, which blocks the waitress access to the bar as well as the entrance to the club. The small interior also makes it difficult to have a real piano, which many critics consider a pre-requisite to being classified as a real Jazz club. In addition, the club is closed every Sunday, which is typically a popular night for similar local businesses.Another minor weakness is that the house sound system controls and CD player are located next to the band and can only be operated from the stage, which looks awkward and cumbersome. C. Opportunities Jazz music has grown in popularity in recent years with a significant increase in worldwide CD sales and internet downloads. The potential for youth clubs business Roth is promising when one considers this major change in our cultures musical taste. D. Threats Competition from other entertainment clubs opening in the area is a very real possibility, but they would not likely compete directly with a Jazz clubs business.Other local nightclubs in the area that do offer live entertainment, offer different musical styles that would not affect youth clubs customer base. The clientele that seek out Jazz music will always prefer professional live music rather than to have it pre-recorded or performed by amateurs. E. Matching Strengths to Opportunities By forming an alliance with Jazz-friendly organizations like the Central Florida Jazz Society, school Jazz programs, and Jazz radio stations like WIFE, this club could quickly enhance its public exposure through direct association with members of these organizations.Becoming a corporate sponsor of local Jazz festivals would also be a wonderful opportunity to introduce the nightclub to thousands of potential Jazz fans. The best selling products at youth clubs are the mixed drinks and the dome stic bottled beers while the most profitable items are the well drinks with an approximate 5% profit margin. Clearly, alcohol sales are the clubs main revenue and they should be watched carefully because of the potential profit that can be made. F.Converting Weaknesses Threats Entertainment youth clubs should eventually consider expanding the size of the club and adding another bathroom if the business is to grow. Many potential busy weekend nights due too lack of seating. It is unlikely that another Jazz club will open in the same area, but if one did, and it provided more space for the musicians and the audience it could be considered a competitive threat. IV. Marketing Objectives out clubs is in business to sell drinks and food to its customers while they listen to live Jazz music. Besides developing and initiating a marketing-oriented and customer focused mission statement,youth clubs should establish an objective to: ; Achieve continued steady growth of its customer base ; Increase the advertising and entertainment budgets ;Improve its image and exposure to the public through the consistent use of its logo and sale of novelty items Increase total sales by 20% by the end of the fiscal year To accomplish its marketing objectives, youth clubs should develop benchmarks o measure its progress. Regular reviews of these objectives will provide feedback and possible corrective actions on a timely basis.The major marketing objective is to gain a better understanding of how to better satisfy the customers needs. Since the clubs opening last December, occupancy on weeknights has remained low. Friday and Saturday nights are consistently Jam-packed and should be examined further. There must be a concerted effort on attracting more customers during the week. Another object ive is to analyze other nightclubs and learn what marketing strategies ark best for them to attract business during the week. We must learn from their successes and failures and incorporate the best new ideas into the marketing mix. V. Marketing Strategies A.Target Market(s) Exact definitions of these market segments are not necessary for our marketing planning purposes here; general descriptions will suffice. On average, there is a 70-30 percentage ratio of couples to singles and the main audience is the working professional in the middle to upper thirties. Target Market 1: Adult Jazz music enthusiasts (age 21-65) who enjoy listening to vive music in an intimate cozy setting. Target Market 2: Middle to upper class working professionals, (sometimes referred to as yuppies) who want to unwind with a drink and/or appetizer after work and avoid the typical crowded and loud happy-hour setting. Target Market 3: Married or dating couples that want a dark and romantic venue for an after dinner drink or cocktail after eating dinner, B. Marketing Mix 1. Products and Services youth clubs markets not only alcoholic beverages from its full liquor bar and continental finger-food type appetizer, but also live music entertainment to its customers. out clubs intangible attributes are its ability to meet or exceed its customers desire for quality live music six nights a week, and its on-going commitment to supporting the American art form we call Jazz.These attributes are difficult for competitors to copy, thereby giving youth clubs a competitive advantage in the limited niche market that it exists in. Based on the decor and dress code, youth clubs is striving to portray an upscale image to attract upscale customers who expect superior service. However, many customers have complained about how long it takes to order a drink and the difficulty in getting prompt refills. . Pence youth clubs provides a quality listening, drinking, and eating experience in a clean and comfortable environment.The atmosphere is authentic, reminiscent of a larger big city club. The value of their products and service is reflected in their medium prices, which are competitive and reasonable. As a result, the prices are in line with their upscale image. Admission during the week is free, with a small cover charge during the weekends. 3. Distribution youth clubs products and services must be experienced in person and cannot be shipped or enjoyed outside of the club, other than the occasional live recording of he music played there, which will be released on CD and distributed in the club and off of the website. 4.Promotion youth clubs cannot survive or flourish Just waiting for customers to come to it. Instead, youth clubs must get better at focusing on the specific market segments whose needs and desires match the clubs offerings. VI. Marketing Implementation A. Marketing Organization Because youth clubs customer groups are so similar, for the purposes of this analysis, we will focus on all three target markets together as a whole. Youth clubs flexible in introducing the club to the community. These new approaches will attempt o overcome the current lack of diversification in the products and services offered.Also, this new marketing approach will give youth clubs a better opportunity to monitor the activities of its competitors. B. Activities, Responsibility, and Timetables for Completion All implementation activities are to begin at the start of the next fiscal year. Unless specified, all activities are the responsibility of youth clubs primary owner and manager. ; A part-time marketing director will be hired the first week in January to manage marketing activities, media exposure, and public relations. This person will referable be a college student or intern with desktop publishing and internet ; Membership to the Cocoa Chamber of Commerce will be applied experience. For as soon as possible and major efforts will be made to attend all the events. Youth clubs should immediately offer to host a Jazz society concert and stay open an extra day to accommodate the Sunday performance. Creative flyers should be printed by the end of January and distributed bimonthly at local colleges, music stores, and record stores. In addition, a full-color brochure should be designed to display the menu items and photographs of the interior.This brochure will be mailed to individuals who ask for more information over the phone or from email ; Custom novelty items like bumper stickers, shot glasses, mugs, inquiries. Matchboxes, and hats will immediately be printed up and on sale at the club and off of the website. ; Business Cards will be designed and printed immediately. They will occasionally be used as an alternative vehicle to generate customers by offering free admission and free drinks on an as needed basis. ; Display advertisements will be run with the next edition of Bluebells and Sprint Yellow Pages. Additional stings will be run under the headings: restaurant, music, pub, club ,entertainment, etc. ) By the beginning of the 2nd quarter after the initial print media campaign is concluded, a Jam- night for aspiring musicians to sit-in and play a song or two will be established on the slowest night of the week. An email sign- up sheet will be posted immediately in the club for customers that would like to be added to the mailing list. Entertainment schedules, drink specials, and other local jazz music events will be sent out on a regular basis (to be determined by the marketing director). By the radicals quarter, Jazz radio stations like WHICH and WIFE and their Dads will be approached for paid plugs and press releases to be read over the air. Radio is an extremely powerful medium and by targeting those specific stations. Sponsoring or co-hosting a Jazz show is another possibility. ; By the beginning of the 3rd quarter, an announcement will be made that youth clubs will be sponsoring a compilation Jazz CD project containing some of the best Jazz musicians that have played at the club. The project will take six months to complete and be offered for sale at the club and off of the website.By the 4th fiscal quarter, out clubs should become a corporate sponsor of a Jazz festival like the Jazz Series. Another strategy for youth clubs to pursue during the Spring. VI. Evaluation Control A. Performance Standards and Financial Controls A comparison of the financial expenditures with the plan goals will be included in this report. B. Monitoring Procedures To analyze the effectiveness of this club marketing plan, it is necessary to compare its actual performance with plan objectives. To facilitate this analysis, monitoring procedures should be developed for the various activities required to bring the marketing plan to fruition.

Vera, Or The Nihilists monologue from the play by Oscar Wilde Essay Example For Students

Vera, Or The Nihilists monologue from the play by Oscar Wilde Essay A monologue from the play by Oscar Wilde NOTE: This monologue is reprinted from Vera, or The Nihilists. Oscar Wilde. Privately Printed, 1902. CZAR: Vera, the Nihilist in Moscow! O God, were it not better to die at once the dog\s death they plot for me than to live as I live now! Never to sleep, or, if I do, to dream such horrid dreams that hell itself were peace when matched with them. To trust none but those I have bought, to buy none worth trusting! To see a traitor in every smile, poison in every dish, a dagger in every hand! To lie awake at night, listening from hour to hour for the stealthy creeping of the murderer, for the laying of the damned mine! You are all spies! You are all spies! You worst of allyou, my own son! Which of you is it who hides these bloody proclamations under my own pillow, or at the table where I sit? Which of ye all is the Judas who betrays me? O God! O God! methinks there was a time once, in our war with England, when nothing could make me afraid. I have ridden into the crimson heart of war, and borne back an eagle which those wild islanders had taken from us. Men said I was brave then. My fa ther gave me the Iron Cross of Valour. Oh, could he see me now, with this coward\s livery ever in my cheek! I never knew any love when I was a boy. I was ruled by terror myself, how else should I rule now? But I will have revenge; I will have revenge. For every hour I have lain awake at night, waiting for the noose or the dagger, they shall pass years in Siberia, centuries in the mines! Ay! I shall have revenge. I am done with half measures. I shall crush these Nihilists at a blow. There shall not be a man of them, no, nor a woman either, left alive in Russia. Am I Emperor for nothing, that a woman should hold me at bay? Vera Sabouroff shall be in my power, I swear it, before a week is ended, though I burn my whole city to find her. She shall be flogged by the knout, stifled in the fortress, strangled in the square! For two years her hands have been clutching at my throat; for two years she has made my life a hell; but I shall have revenge. We will write a custom essay on Vera, Or The Nihilists monologue from the play by Oscar Wilde specifically for you for only $16.38 $13.9/page Order now